Diet Pepsi ditches aspartame for sucralose

25 Apr 2015 | Author: | No comments yet »

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PepsiCo says reformulated Diet Pepsi will start hitting shelves in August, with containers stating that the drink is “Now Aspartame Free.” The change only applies to the U.S. market and will affect all varieties of Diet Pepsi, such as Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi. (AP Photo/Phil Coale) (The Associated Press ) NEW YORK — PepsiCo says it’s dropping aspartame from Diet Pepsi in response to customer concerns and replacing it with sucralose, another artificial sweetener commonly known as Splenda. PepsiCo Inc. announced on Friday that its Diet Pepsi sold in the U.S. would be sweetened with sucralose, the chemical used in the sweetener brand Splenda, instead of aspartame, as it struggles with flagging sales.

Rival Coca-Cola said this week that sales volume for Diet Coke, which also uses aspartame, fell 5 percent in North America in the first three months of the year. Executives at Pepsi, and rival Coke, attribute declines in sales to the perception that the sweetener isn’t safe. “Aspartame is the No. 1 reason consumers are dropping diet soda,” said Seth Kaufman, a vice president at Pepsi.

The Food and Drug Administration says aspartame, known by the brand names Equal and NutraSweet, is “one of the most exhaustively studied substances in the human food supply, with more than 100 studies supporting its safety.” More recently, a government advisory committee for the U.S. Using an online tool called Topsy that measures Twitter sentiment on a scale of 0 to 100, he noted “aspartame” got a 22 ranking, below a 38 ranking for “Congress.” The negative attitudes about aspartame don’t seem to extend to sucralose.

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