EBook Marketing

Let’s look at some strong reasons to go ‘Beyond The eBook’ In Your Information-Selling Business.

Ebooks and reports represent hugely popular types of information products, and with the recent rise of eBook readers amongst the general public their popularity is likely to increase farther over the next few years. Ebooks should not, however, the ‘be all and end all’ in your online web based business. There are many reasons to go ‘beyond the eBook’ and develop into markets such as informational DVDs, video, audio, and personal mentoring. Here are 3 smart reasons…

  1. Not everyone likes eBooks!
    It’s true, not everyone likes eBooks. Some people don’t like reading from the screen, whilst for other individuals reading won’t doesn’t work for them as a way of retaining knowledge. By only offering eBooks you’re missing the huge amounts of people who might be interested in your product and want to buy the kind of information you’re offering but don’t want to buy an eBook. These people might opt to buy a video or audio product, for example, instead of your eBook offering.
  2. Ebooks can seem a little ‘old hat’
    Even though eBooks are just lately catching on among the general public, in the ecommerce world they can seem a little ‘old hat.’ There are plenty of people all over the web who are willing to buy and read eBooks but would prefer something a little more adventuresome. Why not ‘dress up your eBooks by re-packaging them and making them into a course? Each chapter could be made into an individual module or a component of the course.

EBooks are and will remain valuable segments of your internet marketing campaing, but it is crucial that you, as the webmaster, stay on top of fresh information and creative writing to make the eBook attractive to your customer.

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