Gillette Sues Dollar Shave Club Over Patent

23 Dec 2015 | Author: | No comments yet »

Gillette Sues Dollar Shave Club For Alleged Patent Infringement.

Shaving giant Gillette Co. has filed a lawsuit claiming the razors of upstart rival Dollar Shave Club illegally use the Boston company’s patented razor blade technology. Majoras, chief legal officer of Procter & Gamble (which owns Gillette), in a press release. “Our patents help protect the many technical advancements we’ve made through the years – and when it becomes necessary, we take action to protect these important assets.” The Los Angeles-based startup launched in 2012, offering subscription plans for razors costing as little as $1 per month. The seven-page lawsuit says Dollar Shave Club’s blades infringe on a patent, issued in 2004, that involves two coatings used to strengthen the edge of a blade and protect it from wear.

P&G won’t disclose how many subscribers its shave club has, but since its June relaunch, Gillette’s e-commerce share of blade and razors has increased four percentage points, the company said last month. Dubin said the company was on track this year to generate $140 million in sales, which includes other personal care products such as shaving cream and flushable wipes. Gillette’s subscription service takes a different approach to Dollar Shave’s, which tries to get customers into the habit of changing their blades weekly. The claim relies on the durability of Gillette blades and the fact that they can last a month for men who shave an average of three to four times a week.

While razor makers have for years fought about how many blades they can fit onto a cartridge, Gillette’s newest cartridge, the Fusion ProShield, will instead feature a new lubricating strip.

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