Gillette’s lawsuit could tilt the battle for America’s beards

23 Dec 2015 | Author: | No comments yet »

Gillette Is Suing Dollar Shave Club.

The razor industry’s best-selling behemoth, Mach3 maker Gillette, and its fastest-growing upstart, online subscription service Dollar Shave Club, have been at war for America’s $3.3 billion shaving business for years. †Introductory offers to be billed 4 weekly as per the following – The Australian Digital Subscription $4 per week to be billed as $16 4-weekly; The Australian Digital Subscription + The Weekend Australian (delivered Saturday) $4 per week to be billed as $16 4-weekly; The Australian Digital Subscription + 6 day paper delivery $8 per week to be billed as $32 4-weekly. Majoras, chief legal officer of Procter & Gamble (which owns Gillette), in a press release. “Our patents help protect the many technical advancements we’ve made through the years – and when it becomes necessary, we take action to protect these important assets.” The Los Angeles-based startup launched in 2012, offering subscription plans for razors costing as little as $1 per month.

While conducting “market surveillance” earlier this year, Gillette says it spotted the stolen tech in all of the startup’s razors, including its $1-a-month Humble Twin, $6-a-month 4X and $9-a-month Executive blades. The seven-page lawsuit says Dollar Shave Club’s blades infringe on a patent, issued in 2004, that involves two coatings used to strengthen the edge of a blade and protect it from wear. Full offer terms and conditions apply – see www.theaustralian.com.au for full details. * Value calculated as at 24/11/15.Offer includes a free Samsung Galaxy Tab A 8” Tablet Model SM-T350NZAAXSA (WiFi Only).Please be aware introductory offers must be purchased before 18 December 2015 for delivery before Christmas Day.

And it’s not fair to shareholders that other companies would profit off technology that doesn’t belong to them.” Gillette is the world’s top shaving supplier and controls 68 percent of the U.S. market for cheap-to-make, highly profitable razors and blades. But the Boston-based firm has slowly lost market share in recent years to online rivals, particularly as yearly increases in razor prices drive shavers and shoppers to the Web. We will supply your contact details to JB Hi-Fi, who will deliver this tablet only to your registered subscription address and will email you with dispatch details.

Sales of private-label shaving firms, including Dollar and online peers like Harry’s and Shave Mob, jumped 13 percent last year to $141 million, data from industry researcher Euromonitor show. Gillette invests heavily in research and development of its blades, handles and lubricating strips, spending $750 million in the late ’90s to design and build the Mach3 razor, then another $300 million in the first year to promote the wonders of three blades. P&G won’t disclose how many subscribers its shave club has, but since its June relaunch, Gillette’s e-commerce share of blade and razors has increased four percentage points, the company said last month. But the real power of that investment is in its ability to convince shoppers that Gillette’s sharpened metal can’t be replaced with, say, cheaper store-brand blades. Offers are available to new customers with an Australian residential address who have not held a digital subscription with The Australian in the 6 months preceding subscribing for this offer.

Dubin said the company was on track this year to generate $140 million in sales, which includes other personal care products such as shaving cream and flushable wipes. Gillette’s subscription service takes a different approach to Dollar Shave’s, which tries to get customers into the habit of changing their blades weekly.

The claim relies on the durability of Gillette blades and the fact that they can last a month for men who shave an average of three to four times a week. DG 0.00 % While razor makers have for years fought about how many blades they can fit onto a cartridge, Gillette’s newest cartridge, the Fusion ProShield, will instead feature a new lubricating strip.

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