Isis Pharmaceuticals announces name change

23 Dec 2015 | Author: | No comments yet »

Isis Pharmaceuticals are changing their name… Can’t think why.

“We decided to change our company name because when people see or hear our name we want them to think about the life-saving medicines we are developing,” said Lynne Parshall, chief operating officer at Ionis Pharmaceuticals.NEW YORK (AP) — Isis Pharmaceuticals Inc., which shares a name with the Islamic State extremist group, has changed its name to Ionis Pharmaceuticals after resisting the change for some time.The California pharmaceutical company whose name became a marketing headache with the rise of the terror group ISIS decided on Friday it was better to change its identity then fight. “We don’t want to talk about that terrorist group anymore,” said a spokesman for the company. “We have some exciting drugs in late-stage development coming out next year, and we want people talking about them.” The company considered keeping part of its legacy name — such as Gen-Isis or Sis-Gen — and also toyed with appropriating the identity of another Egyptian god. Animosity toward ISIS has grown to an extent that CEO Stan Crooke started worrying about the safety of employees while traveling and exchanging business cards, the spokesman said.

Islamic State, commonly known as Isis, IS and Daesh, have claimed responsibility for several violent attacks around the world, including the gun and bomb massacres in Paris last month. ‘They can easily distinguish between us and a Middle Eastern terrorist group,’ Vice President of Corporate Communications D. Next week, the company will also switch its ticker symbol to “IONS” from “ISIS.” It will also have a new website, at ionispharma.com, and Ionis will have a slightly different pyramid logo.

Here you can write a commentary on the recording "Isis Pharmaceuticals announces name change".

* Required fields
Twitter-news
Our partners
Follow us
Contact us
Our contacts

About this site