Shopper rush to get last minute Christmas gifts

22 Dec 2014 | Author: | No comments yet »

Extended store hours don’t show difference in shoppers schedules.

WARWICK (WPRI) – The final weekend before Christmas, shoppers at the Warwick Mall used their final nuggets of free time to put lines through shrinking shopping lists.FAYETTEVILLE (KFSM)- Many stores are opening their doors earlier and staying open later to allow shoppers more time to scratch people off their Christmas lists.However, store managers and owners didn’t think the extended hours helped quell the panic or spread out the high volume of shoppers in the last days before Christmas. “There are a few people in the mall now, but usually it’s been closed for more than an hour,” he said.

Despite the scarcity of customers in Topeka rushing to find the perfect gift to exchange, a survey published in 2012 showed more than half the customers still were shopping to find what they needed the week before Christmas. “At this point in 2011, with one final Saturday left before Christmas, 77 percent of consumers had yet to finish their shopping,” according to a 2011 survey conducted by Visa. “I saw a lot more people on Thursday and Friday,” she said about the number of shoppers compared to the beginning of last week. “But the longer hours don’t help.” Nierenberg echoed Hinerman, saying the busiest hours still are what customers consider to be normal operating hours, usually noon to 6 p.m. on Sundays. Heather Hotaling says she’s had her shopping done even earlier. “I’ve had most of my Christmas shopping done since after Christmas last year.” says Hotaling. He said they walked through and did some window shopping, then split up to make the purchases. “I think I got what we need to get, I’m going to send them to the car and dash through these stores and get everything they said they wanted,” Cox said.

With so few days left, many shoppers were in a hurry and spending more money than last year. “It seems like i’m buying more expensive things this year than in recent years,” he continued. Adam Gardiner says, “I’d say I do about 70% online and then just hitting the last minute things, coming to the mall just so we can pick it up in person and get it wrapped up today.”

Betty said they usually don’t wait this long to be done with their Christmas shopping. “This is the first year because our two daughters and my daughter-in-law did our Christmas shopping for their children because they know their sizes,” Betty said. “So we are just buying extra little things that make Christmas fun.”

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