Target.com Latest To Crash From Increased Online Traffic

30 Nov 2015 | Author: | No comments yet »

Target site stumbles on Cyber Monday, locking out some users.

A number of sites have buckled under the pressure of increased traffic as more Americans turned to online shopping over the Black Friday weekend than those who visited brick-and-mortar stores, according to new data from the National Retail Federation.Target Corp. struggled to handle a surge of e-commerce traffic on Cyber Monday, its biggest day for online sales, making the website inaccessible to some users. And with Cyber Monday now in full swing, another high-profile retailer is seeing the impact of this increased flood of online shoppers: Target.com is the latest to crash, with its online site displaying a message to visitors citing “high traffic” as a cause of its delays. “So sorry,” the message reads, “but high traffic’s causing delays.

If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP.” “Both traffic and order volumes are exceeding Target’s Thursday Black Friday event … Currently, there appear to be regional outages for the site, according to early data from web performance and monitoring solution provider Catchpoint Systems, which has been tracking the performance of e-commerce websites over this holiday shopping season. So sorry for the delay.” Items including 4K ultra-high definition TV sets, Microsoft’s Xbox One game consoles and even a 4-lb bag of granulated sugar could not be added to carts.

In what Target has called its “Biggest, Boldest Plans” for Cyber Monday, the retailer is offering 15 per cent discounts on almost all items on Target.com. The company responded by having a “Black Saturday” sale instead, but still faced intermittent outage through Sunday morning, only stabilizing around 5:30 AM ET. Target said on Friday it had “unprecedented results on Target.com” on Thanksgiving Day, and the company planned to offer free shipping on Target.com through Dec. 25.

Other sites, including Newegg and HP suffered some outages, and buzzy newcomer Jet.com saw some delays on desktop and on mobile over the weekend, but these were minor. The increased web traffic even extended to impact PayPal, whose service also suffered another outage this morning, causing problems for those shoppers trying to buy from eBay and other online stores where the payment service is offered as a checkout option.

According to PayPal’s event notification page, the live site and the API experienced a “major impact” to their operations both yesterday and this morning. The Monday event was still flagged on PayPal’s site as being “open,” meaning unresolved, as of the time of writing. (Update: PayPal now reports the issue has been resolved. “Earlier today, PayPal experienced a brief, intermittent interruption in our service.

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