will match prices on Amazon and 28 other stores

30 Sep 2015 | Author: | No comments yet »

Target to match online prices with over two dozen online rivals: AP.

The retailer had excluded purchases from its policy that lets customers get a better deal if they show that someone else is selling the same item for less.Target Corp will match its online prices with more than two dozen online competitors including and Wal-Mart Stores Inc from Oct 1, the Associated Press reported.The retailer will begin matching prices online of major rivals like Walmart, Amazon, Best Buy and Macy’s, on Thursday for the first time, presaging a tough holiday season. The change in policy is a big step for the fourth-largest US retailer, which until now only matched prices at its own stores and not at online rivals, said.

The world’s largest retailer said that it would start offering curbside pickup for groceries ordered online in eight new markets this month – including Atlanta and Salt Lake City – with more to be added in the coming weeks. Target’s TGT 1.00% web site will start matching the prices of the retailer’s main online rivals on Thursday, in a move that shows how intense the retailer expects the holiday season battle with Walmart, WMT 0.91% AMZN 2.51% and others will be.

Wal-Mart has been testing online grocery delivery services in two markets and pickup in the five markets of Denver, Phoenix, San Jose, California, Bentonville, Arkansas, and Huntsville, Alabama. Until now, Target’s price matching has been limited to its physical stores, where customers could get a price adjustment within a week if they saw a better price on Amazon, or at the online stores of Walmart, Best Buy BBY 2.09% , Toys R Us and Babies R Us. This is the company’s latest move under chief executive Brian Cornell, who has sought to narrow the retailer’s focus to a handful of product lines where Target believes it has an edge on quality and price while also investing to catch up with rivals online.

The announcement solidifies a strategy of playing to its bricks-and-mortar footprint, with an estimated 70% of the US population living within five miles of one of its 4,600 stores. “We are not walking away from delivery,” said Michael Bender, chief operating officer of global e-commerce at Wal-Mart. “But right now the focus for us is pickup, driven largely by what our customers are telling us.” Target Corp this month partnered with Instacart Inc to deliver groceries for US$3.99 (RM17.75) per order in a pilot offering in Minneapolis. The idea is to offer customers the same policy regardless of how they shop from Target, whether online or in-store, and reflect how people shop today. Bender said Wal-Mart is targeting pickup in part because it allows customers to pinpoint a pickup time, rather than having to be at home at a set delivery time of fresh items.

And in a nod to how broad Target’s competition is, the discount retailer has added the web sites of another 24 stores to its price-matching list, ranging from Macy’s M 1.49% to CVS CVS 1.14% to Walmart’s sister chain, Sam’s Club. While the Target policy is permanent, it comes on the eve of a holiday season that promises to be even more bruising than last year’s: Amazon and Walmart got locked into a fierce price war in July, with Black Friday-style sales events. Fayetteville and Charlotte, North Carolina; Ogden, Utah; Nashville, Tennessee; Tucson, Arizona; and Colorado Springs, Colorado are the other new markets for the service. Analysts expect a solid holiday season – consulting firm AlixPartners is predicting holiday retail sales will rise 2.8% to 3.4% — but say consumers remain particularly price sensitive. In some cases, that will entail promoting workers within a store, but overall it expected to add some headcount related to the service, Bender said. “The economics of pick-up are much better for a retailer.

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