Target site overwhelmed with traffic on Cyber Monday

30 Nov 2015 | Author: | No comments yet »

Cyber Monday sales on record pace to crack $3 billion.

Though the lines have blurred around Cyber Monday, as retailers have extended their online discounts and savings both before and after the traditionally large online sales day, Cyber Monday is still on track to break records this year. By 10 AM Eastern, consumers already spent nearly half a billion ($490 million), Adobe says, also a new record compared to the same time frame last year. Combined sales for those two days totaled about $12.1 billion, according to preliminary data from Shoppertrak, down from $12.3 billion over the same period last year. Popular products this year included hot toys like those associated with the upcoming Star Wars movie (e.g. the R2D2 Interactive Robotic Droid, Star Wars: Episode VII The Force Awakens Series 6 inch Figures, LEGO Star Wars Advent Calendar 75097), as well as the Fisher-Price Imaginext Supernova Battle Rover.

Other items selling out included electronics like the PlayStation 4 Disney Infinity 3.0 Limited Edition Star Wars 500GB Console Bundle (PS4); PlayStation 4 Star Wars: Battlefront Limited Edition 500 GB Console Bundle (PS4); Xbox One 1TB Fallout 4 Console Bundle; and the Xbox One 1 TB Halo: The Master Chief Collection Console Bundle. Adobe’s data is pulled from measurements of traffic sent to over 4,500 U.S. retailers’ websites, including 80 percent of all online transactions seen among the top 100 U.S. retailers, the company says. Target said traffic was already twice as high as its busiest day ever, but that the site was not down. “As we experience spikes in traffic, our systems place guests in a queue,” the company said in a statement. “We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser.” According to the National Retail Federation, nearly 60% of shoppers started their holiday spending before Thanksgiving, the highest proportion ever reported.

In addition to seeing record-breaking traffic, which led to a number of online sites such as crashing under the load of increased visitors, mobile traffic has also been on the rise. Mobile accounted for 53% of shopping visits (41% from phones and 12% from tablets), driving 32% of online sales (20% from phones and 12% from tablets). In other words, mobile hasn’t yet to overtake the desktop when it comes to conversions, but it’s certainly a force to be reckoned with when it comes to website visits in general – something that plays a significant role in the earlier stages of online shopping, including discovery, price comparisons, or other product research.

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