Target website down on Cyber Monday traffic

30 Nov 2015 | Author: | No comments yet »

Target goes down for some on Cyber Monday.

Shoppers looking for bargains on http://www.target.com/ were greeted with an error message: “So sorry, but high traffic’s causing delays. A number of sites have buckled under the pressure of increased traffic as more Americans turned to online shopping over the Black Friday weekend than those who visited brick-and-mortar stores, according to new data from the National Retail Federation.Target Corp. struggled to handle a surge of e-commerce traffic on Cyber Monday, its biggest day for online sales, making the website inaccessible to some users. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP.” “Both traffic and order volumes are exceeding Target’s Thursday Black Friday event …

Eastern Time, the retailer’s homepage said “high traffic’s causing delays.” Attempts to visit an individual product page on Target’s Web site and a category page also brought up the same or similar messages. “As a part of our Cyber Week promotion, today for the first time, Target is offering 15 percent off virtually everything online. We have teams working diligently to restoreTarget.com to full functionality.” Both the company’s U.S. and international site are affected, so even consumers who aren’t scouring the Web for special deals might be restricted from shopping. Currently, there appear to be regional outages for the site, according to early data from web performance and monitoring solution provider Catchpoint, which has been tracking the performance of e-commerce websites over this holiday shopping season. Target’s struggle to keep up with online shopping demand Monday morning comes on the annual day of discounts in which retailers this year are projected to pull in about $3 billion in e-commerce sales. So sorry for the delay.” Items including 4K ultra-high definition TV sets, Microsoft’s Xbox One game consoles and even a 4-lb bag of granulated sugar could not be added to carts.

Digital sales for Thanksgiving and Black Friday were up this year, according to Hooklogic, a company that measures sales statistics for retailers including Walmart, Target, Best Buy, Toys ‘R Us, Macy’s, and others. When Target debuted its Lilly Pulitzer clothing collection back in April, its Web site slowed down and became inaccessible for a brief period as the retailer aimed to prevent the site from crashing. Target said on Friday it had “unprecedented results on Target.com” on Thanksgiving Day, and the company planned to offer free shipping on Target.com through Dec. 25.

The company responded by having a “Black Saturday” sale instead, but still faced intermittent outage through Sunday morning, only stabilizing around 5:30 AM ET. Other sites, including Newegg and HP suffered some outages, and buzzy newcomer Jet.com saw some delays on desktop and on mobile over the weekend, but these were minor.

Many retailers and forecasters say they still expect Monday to be their biggest online shopping day of the year, even though many shoppers began their online spending several days ago. The increased web traffic even extended to impact PayPal, whose service also suffered another outage this morning, causing problems for those shoppers trying to buy from eBay and other online stores where the payment service is offered as a checkout option. According to PayPal’s event notification page, the live site and the API experienced a “major impact” to their operations both yesterday and this morning.

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