Tempe-based Four Peaks brewery bought by Anheuser-Busch

23 Dec 2015 | Author: | No comments yet »

AB InBev to Buy Four Peaks Craft Brewery.

PHOENIX — A growing Tempe, Arizona-based craft brewer that pushed for a new state law expanding production limits on microbreweries this year has been bought by beer giant Anheuser-Busch InBev, the companies announced Friday. The deal adds Four Peaks Brewing Company, the largest craft brewer in Arizona, to a portfolio that includes Goose Island, Blue Point, 10 Barrel, Elysian, and Golden Road, AB-InBev’s most recent purchase.Under the AB InBev auspices, Four Peaks will continue brewing its beers, including its flagship Scottish-style ale Kilt Lifter, which makes up more than 60% of its sales.The acquisition will see Tempe-based Four Peaks become a member of Anheuser-Busch’s craft and unique beer sector called The High End, which consists of six other breweries. “As the leading craft brewery in Arizona, we’re proud of what we’ve built and of our brewing heritage,” Jim Scussel, Four Peaks co-founder, said in a release. “We’re excited to build on that success with The High End.” “For 20 years, we’ve had more amazing experiences than I can count doing what we love to do most – brewing great beer and sharing it with a growing craft community in Arizona that has supported us from day one,” Andy Ingram, another Four Peaks co-founder, said in the release.

The deal is a capstone of sorts for a craft brewery that began in 1996 and quickly established itself as a distinctive local label best known for its Kilt Lifter beer. Four Peaks founder Andy Ingram was a driving force behind Arizona’s Senate Bill 1030 (dubbed the Arizona Beer Bill), which was signed into law in March. Four Peaks opened in 1996 with his original location along 8th Street near Dorsey Lane in Tempe, a hop skip and a jump away from Arizona State University. Last month, AB InBev entered a formal agreement to buy SABMiller SBMRY -0.17 % PLC for about $108 billion, setting in motion a complicated, yearlong process of winning regulatory approval around the world.

The bill allows Arizona breweries to maintain their additional brewing, restaurant and retail locations once production volumes exceed 40,000 barrels and bumps the production cap for “microbreweries” to 200,000 barrels. Four Peaks operates four locations, including the 8th Street Brewery & Pub in Tempe; the Wilson Street Brewery & Tasting Room in Tempe; and the Grill & Tap in Scottsdale. He praised the deal on Twitter, saying “great beer and hard work pay off!” But others on social media lamented the loss of local control of the brewery.

Across social media, fans of Four Peaks seemed to have a different reaction, with many wringing their virtual hands over the news their beloved brewery was no longer “local.” Phoenix attorney Brent Kleinman tweeted about the acquisition with the hashtag #CryingInMyKiltlifter. Those deals are tapping rising interest in the craft category, but they won’t move the sales needle much for their acquirers—at least not initially. The brewery will continue to brew their award-winning beers, including their flagship beer, Kilt Lifter, a Scottish-Style Ale that accounts for more than 60 percent of the brewery’s sales.

Craft brewers generated $19.6 billion in retail sales last year and now account for 11% of the total beer market, according to industry trade group the Brewers Association. Four Peaks also produces popular limited releases like cask versions of its mainstay beers and its four-time World Beer Cup-medaling Hopsquatch Barleywine. It was designed to prevent mega breweries such as Anheuser-Busch from controlling beer production, distribution and retail sales at restaurants and stores. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.

Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States.

Here you can write a commentary on the recording "Tempe-based Four Peaks brewery bought by Anheuser-Busch".

* Required fields
Twitter-news
Our partners
Follow us
Contact us
Our contacts

About this site