This company is trying to reinvent health and beauty for people of color

28 Sep 2015 | Author: | No comments yet »

This company is trying to reinvent health and beauty for people of color.

PALO ALTO, Calif., Sept. 28, 2015 /PRNewswire/ — Walker & Company Brands, the company that makes health and beauty simple for people of color by developing products and services tailored to their unique needs, today announced it has raised $24 million in a Series B round of funding led by Institutional Venture Partners (IVP). Also participating in the round are Andreessen Horowitz, Upfront Ventures, Daher Capital, Collaborative Fund, Google Ventures, Felicis Ventures, and Melo7 Tech Partners. Its first brand, Bevel, is a set of shaving creams and razors that are designed to reduce irritation and prevent razor bumps among men and women who have few other choices.

The company also announced that its flagship brand Bevel, which consists of a razor and other shaving accessories, will be sold on Target.com and in some Target stores starting in 2016. Individual investors include Earvin “Magic” Johnson, John Legend, King Bach, Ron Johnson, San Francisco 49ers CEO Jed York, San Francisco 49ers President Paraag Marathe, Ryan Leslie, Andre Iguodala, Harrison Barnes, Anre and Paula Williams, Charles King and John Maeda. The Bevel-Target tie-up is the latest example of an e-commerce brand looking to physical retail for distribution, and highlights the growing importance of brick-and-mortar stores for digital-first brands that want to become household names. Our spidey senses first perked up on a potential raise when Andre Iguodala of the Golden State Warriors took the stage at Disrupt last week and had very nice things to say about Tristan Walker’s company and mission. The first time I shaved with a multi-blade razor, I woke up the following morning completely broken out, and formed the opinion then that all razors are the plague.”

Target understands that our brand offers high-quality, unique products while adhering to the same high standards of customer service to which we subscribe. Honest Company, co-founded by actress Jessica Alba, has created a line of eco-friendly and natural products including diapers, makeup, and cleaning supplies while Juice Beauty, which has enlisted actress Gwyneth Paltrow as its creative director, recently introduced a line of organic makeup products. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/walker–company-brands-raises-24-million-in-series-b-funding-led-by-institutional-venture-partners-300149429.html

We’ve got customers in 15 different countries organically which is kind of amazing in part because we are only sold domestically and when you consider how young and lean we are. Watch Tristan Walker speak at TechCrunch Disrupt NY earlier this year, where he talks about his personal beginnings, work and business ethos and bringing diversity to Silicon Valley.

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