Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires

23 Dec 2015 | Author: | No comments yet »

Wal-Mart Appoints Tony Rogers as U.S. Chief Marketing Officer.

Wal-Mart Stores Inc. named Tony Rogers to lead U.S. marketing for the world’s biggest retailer, replacing Stephen Quinn, who announced earlier this month he would be retiring. One of Rogers’s key challenges will be helping Wal-Mart attract higher-income shoppers — a goal for the company at a time when it’s grappling with slow U.S. sales. Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on.

The executive shuffle is the latest in a raft of changes Wal-Mart CEO Doug McMillon has made in recent months as he seeks to focus the company’s investments on long-term goals like boosting e-commerce sales and making stores more efficient and more appealing to higher-income shoppers. In October, Wal-Mart said longtime Chief Financial Officer Charles Holley would retire at year’s end, and it appointed Steve Bratspies to be chief merchant, after leaving the position vacant for almost a year. Rogers will have responsibility for Wal-Mart’s marketing efforts including customer research, strategy, program development, branding and customer communication, Wal-Mart said in a statement.

Ad-tracker Kantar Media said Wal-Mart spent an estimated $902.4 million in U.S. ads in 2014, not including digital video, social or mobile advertising.

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