What Amazon Prime Air Could Look Like If Regulators Approve

30 Nov 2015 | Author: | No comments yet »

Amazon Shows Off Prime Air Delivery Drone With Celebrity Guest.

“It looks like science fiction, but it’s real,” Amazon said on its website. “One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road.” The drone itself weighs under 55 pounds.Amazon is seeking to get as much mileage as possible out of new star-signing Jeremy Clarkson, with the former Top Gear presenter fronting an ad unveiling a new hybrid drone that could see deliveries made to customers’ backyards. In July, Clarkson and ex-Top Gear co-hosts Richard Hammond and James May signed a three-series deal to make a motoring show for Amazon reportedly worth an eye-watering £160m.

In the announcement video, narrator Jeremy Clarkson—formerly of Top Gear, soon to be of Amazon Prime Instant Video—tells a story set in “the not too distant future.” A suburban family’s daughter has had her soccer cleats ruined by the family dog. In the video, the drone takes of vertically, flies to the drop-off spot — in this case, a backyard with an Amazon ‘A’ to mark the landing area — and then touches down vertically to safely deliver the package.

And to be clear it is the sort of football you play with your feet…” In it he promotes Amazon’s Fire TV Stick, while cruising around a country house on a Segway backed by Steppenwolf’s Born to be Wild, and makes a subtle reference to his departure from the BBC following fracas with producer Oisin Tymon. Amazon, Google, Walmart and other companies are waiting for the Federal Aviation Administration to release comprehensive rules and regulations for drone flight. It can pick out where exactly to land, thanks to what appears to be a plastic mat with Amazon’s logo on it that the customer puts on their lawn. (This presumably wouldn’t work for shoppers who don’t have a lawn with lots of space for drone landings.) Amazon’s new aircraft is seen taking off, landing, and hovering like a quadcopter. Since then, Amazon has been patenting the technology behind its proposed drone system, and has previously said that as soon as the FAA sorts out its regulations for commercial drone use in the national airspace, it’ll be ready to fly its drones. Jeff Bezos has had quite an aviation-heavy week: His Blue Origin space tourism company showed off its reusable rocket Nov. 24, and hinted at a near future where we’ll be able to see the stars from near space.

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